This site is a tech-blog featuring Optimizely and Azure content. Author of content is senior developer and MVP Luc Gosso. Optimizely.blog is sponsored by Epicweb.
The Epicweb AI-Assistant integrates AI Assistant Chat directly into Optimizely CMS 12 and 13, assisting editors in analyzing, managing, translating, and optimizing content for SEO and AEO without leaving the CMS.
We are thrilled to announce version 6.4 of the free and open-source Redirect Manager for Optimizely CMS, introducing three powerful new features that make managing your redirect rules easier and more efficient than ever. Whether you're migrating between environments, performing bulk updates, or searching for a specific redirect rule among hundreds, these new features have you covered.
You can now integrate AI Tools, Model Context Protocol (MCP), and function calling with Optimizely CMS, allowing editors to engage with actual, connected business logic directly within the CMS interface. This enhancement means your AI Assistant is no longer restricted to static responses. It can access real-time data, activate real functions, and provide intelligent responses based on your logic, APIs, and systems, without editors needing to leave the Optimizely workspace.
Gemini 2.5 Flash Image, nicknamed Nano Banana, is Google DeepMind’s newest image generation & editing model. It blends text‑to‑image, multi‑image fusion, character consistency, accurate text rendering, and region‑targeted edits into one fast, affordable workflow. In this post I explain how Nano Banana works, why it’s the best option right now for editors and marketers, and how we wire it into Optimizely CMS via the Epicweb AI‑Assistant.
As search evolves beyond traditional SEO, businesses must adapt to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This article explains these concepts, emphasizes the importance of speed and structured content, and discusses how the Epicweb AI-Assistant in Optimizely simplifies content preparation for the AI-driven future of search.
Epicweb’s AI Assistant for Optimizely already helps editors rewrite text, translate content, summarize pages, generate images and extract metadata. Today, we’re pleased to announce support for OpenAI’s latest GPT-5 models across the AI plugin. With GPT-5 integration, you can unlock higher-quality writing, larger context and more reliable outputs directly inside Optimizely.
Bringing AI into your editorial workflow has never been easier. With Epicweb’s AI Assistant now supporting Google Gemini and Imagen, editors working in Optimizely CMS can generate stunning content and visuals in just a few clicks, directly from their familiar interface.
In the world of AI-driven content management, the quality of your output hinges on the prompts you provide. That’s why we’re introduced Prompt Pro Assistance in the AI Assistant for Optimizely, a smart helper designed to elevate even the simplest ideas into clear, detailed prompts with a single click.