This site is a tech-blog featuring Optimizely and Azure content. Author of content is senior Tech Lead and MVP Luc Gosso. Optimizely.blog is sponsored by Epicweb.
We are introducing three new features for AI Assistant in Optimizely CMS. They make it easier to reuse AI expertise, work faster and understand how AI is being used across your website.
Traditional SEO remains important, but content must now also be optimized for answer engines and generative AI. This article explains how the Epicweb AI Assistant helps editors manage SEO, AEO, and GEO directly within Optimizely CMS.
The Epicweb AI-Assistant integrates AI Assistant Chat directly into Optimizely CMS 12 and 13, assisting editors in analyzing, managing, translating, and optimizing content for SEO and AEO without leaving the CMS.
Gemini 2.5 Flash Image, nicknamed Nano Banana, is Google DeepMind’s newest image generation & editing model. It blends text‑to‑image, multi‑image fusion, character consistency, accurate text rendering, and region‑targeted edits into one fast, affordable workflow. In this post I explain how Nano Banana works, why it’s the best option right now for editors and marketers, and how we wire it into Optimizely CMS via the Epicweb AI‑Assistant.
Epicweb’s AI Assistant for Optimizely already helps editors rewrite text, translate content, summarize pages, generate images and extract metadata. Today, we’re pleased to announce support for OpenAI’s latest GPT-5 models across the AI plugin. With GPT-5 integration, you can unlock higher-quality writing, larger context and more reliable outputs directly inside Optimizely.
This open source extension enables you to download images as ImageData with ContentReference from the ImageVault picker. It serves as an alternative to utilizing the ImageVault property and allows you to use the standard general image media handling in Optimizely CMS.
Creating accessible and user-friendly content has never been more critical. For websites, ensuring that images include descriptive alt-text is an essential step toward achieving accessibility standards and improving the user experience. However, manually generating meaningful alt-text for numerous images can be a time-consuming process. That's where the AI Assistant for Optimizely steps in to streamline the process.
The LocalizationProvider for Optimizely has long been a powerful tool for enhancing the localization capabilities of Optimizely CMS. Designed to make translation management efficient and straightforward, it empowers editors to create applications that resonate with a global audience. Now, with the integration of AI-Assistant, the LocalizationProvider takes a quantum leap forward in productivity and efficiency.