Welcome to the Gosso Optimizely developer blog

This site is a tech-blog featuring Optimizely and Azure content. Author of content is senior developer and MVP Luc Gosso. Optimizely.blog is sponsored by Epicweb.

Comparison infographic of two AI strategies: Optimizely Opal breadth vs Epicweb AI-Assistant depth.

Optimizely Opal vs Epicweb AI-Assistant for Optimizely

This page compares strengths, use cases, flexibility, and pricing—highlighting Opal’s breadth vs Epicweb’s depth and how they can complement each other. Optimizely Opal and Epicweb AI-Assistant for Optimizely solve different AI needs. Opal is Optimizely’s platform-wide AI orchestration layer for agents, workflows, connectors, reporting, and governance across Optimizely One. Epicweb AI-Assistant is a focused, in-CMS and Commerce productivity assistant that helps editors directly in fields with content, translations, SEO/AEO/GEO, images, and custom tools.

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How to Install and Configure AI Chat for Optimizely CMS - Complete Guide

AI Assistant Chat is a revolutionary feature introduced in version 3.0 of Epicweb.Optimizely.AIAssistant that brings conversational AI directly into your Optimizely CMS editing experience. Instead of manually filling fields or guessing at optimal content, you can now have natural conversations with AI while working with pages, blocks, and media.

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Image Generation & Transformation with Gemini 2.5 Flash (aka “Nano Banana”)

Gemini 2.5 Flash Image, nicknamed Nano Banana, is Google DeepMind’s newest image generation & editing model. It blends text‑to‑image, multi‑image fusion, character consistency, accurate text rendering, and region‑targeted edits into one fast, affordable workflow. In this post I explain how Nano Banana works, why it’s the best option right now for editors and marketers, and how we wire it into Optimizely CMS via the Epicweb AI‑Assistant.

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Optimizing for AEO and GEO with Epicweb AI-Assistant in Optimizely

As search evolves beyond traditional SEO, businesses must adapt to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This article explains these concepts, emphasizes the importance of speed and structured content, and discusses how the Epicweb AI-Assistant in Optimizely simplifies content preparation for the AI-driven future of search.

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